Branded Entertainment
Branded Entertainment is fast becoming the marketing concept everyone in the media industry is talking about.
FBC has become a leader in this area having produced and distributed branded content initiatives for the last five years with clients such as Cisco, Unilever, Oracle, VISA, Nokia and others.
FBC Branded Content focuses on television programming funded in whole or partially by Brands. We have been built from the ground up specifically for the development, creation and distribution of original branded programmes incorporating expertise both geographically and professionally from the larger FBC Group as well as external partners.
We actively encourage the bringing together of clients, broadcasters and agency stakeholders worldwide to deliver quality programmes and extensions that promote brand values and engage the brand’s target audience.
Leveraging the expertise, location and cultural sensitivity of the entire FBC group of companies we are able to develop, produce and distribute branded content initiatives across Europe, Middle East and Asia.
FBC Branded Entertainment Examples
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Fashion House is the new hit reality show that had a hugely successful debut first season in Europe in Autumn 2003, on Channel4 in UK, MTV Italia in Italy and TV3 in Scandinavia. Fashion House, hosted by Naomi Campbell, will premiere in the US in Autumn 2004.
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The Players is a portrait of the men and women who are changing the world of business. A series of surprising and innovative case studies of entrepreneurial CEOs who rank among the players of the 21st century corporate world.
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A series of documentaries highlighting the history and goals of the Team Visa athletes as they prepare for the 2004 Athens Olympics games.
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An informative, cutting edge programme on the Internet and technology and how it impacts our daily lives.
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A lavishly produced six part documentary series taking us behind the scenes of Italy's most desirable brands to discover the magic of the Italian lifestyle.
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A documentary celebrating the Centennial of Flight and profiling international contributions to 100 years of winged adventure. The program is divided into four chapters: the past, the impact, the present and the future and features interviews with well-known aviators, historians and airline CEOs.
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A forum where CEOs and global business leaders debate solutions to the most serious technology issues of the day.
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