Our Philosophy

If one key point comes out of our years of experience regarding how branded programming works and the factors affecting the brand communications landscape – it is the importance of context over content.

In today’s fast moving, over-cluttered, information heavy world, attention is the scarcest commodity.

It is estimated that the average person is bombarded with over 3,000 commercial messages a day. More and more consumers are reacting to this information overload by actively avoiding those commercial messages.

Attention is being deflected away from overt marketing messages.

We believe, therefore, that it is not simply brand content but rather brand context that will matter most in the future - brand associations, not overt commercial messages.

It is from this context that we derive our purpose: to create a branded context - with a television programme at its core - that engages and doesn’t join the flood of commercial words and images that intrude upon the recipient’s attention span.

Our Role

To increase the propensity that people have to engage with our client’s brand

Our Goal

To create a branded context that truly engages a defined audience.

Our Belief

A truly engaging branded context will overcome today’s brand attention deficit

Attraction beats Intrusion.