Client Examples Select Case Studies

FBC Media Services delivers powerful media and communications solutions to a wide range of international clients, from leading corporations to NGO's and governments.

Below is a selection of FBC Media Services' clients:

THE GOVERNMENT OF ITALY

Objective: To spearhead a multi-media campaign aimed to educate Italian consumers on the transition to the Euro.

Strategy: Working closely with the Italian government and FBC's media contacts to develop an advertising campaign, television programmes and road shows.

Results:

•  The advertising campaign ran for 3 months on various terrestrial and cable TV channels in Italy .

•  Production of “Mr. Euro”, a 12-week television programme, which aired on Italian state broadcaster RAI.

•  Multi-city road shows with press conferences and seminars.

THE GOVERNMENT OF GREECE

Objective: To provide worldwide coverage and television placement of key Greek Foreign Ministry events during Greece 's 6-month-long European Union Presidency.

Strategy: Identifying the key events and issues such as EU Middle East negotiations, Greek-Turkish relations and EU Foreign Ministers meetings and developing a media campaign around them by leveraging our contacts around the world. FBC produced broadcast news feeds that were distributed via Reuters or APTN to 500 broadcasters in over 100 countries.

Results:

•  Consistently secured coverage of these events on key international news channels including CNN, BBC World, EuroNews, Star TV and N24 Germany.

•  Further placement was ensured on 17 international airlines including Alitalia, Air France , KLM, Emirates and United Airlines.

THE GOVERNMENT OF TURKEY

Objective: To provide worldwide coverage and television placement of key events involving Turkey and its potential accession into the European Union.

Strategy: Developing a media strategy putting Turkey in a positive space through a series of broadcast news feeds and interview placements.

Results:

•  Coverage of events was secured on key international news channels including CNN, BBC World, EuroNews, Star TV, CNBC and NTV Germany.

•  An exclusive interview with Prime Minister Erodgan aired on CNBC, reaching the government elite and investment community.

•  In December 2005, the European Commission recommended the start to accession talks.

Objective: To raise awareness about the 10 new accession countries to the European Union.

Strategy: FBC Media Services conceived, produced and distributed a series of reports as part of a 16-month-long campaign to inform and educate the global “C” class audience about the implications of European Union enlargement. The series included special reports from the 10 new member states of the EU, covering all relevant economic and social issues that the new and established member states face in the expanded European market.

Results:

•  Production of 32 reports within a 16-month frame on EU enlargement.

•  The reports were aired on World Business reaching over 250 million homes in over 100 countries worldwide.

•  A half-hour World Business Special programme on the European Enlargement from the World Economic Forum in Warsaw on the eve of the enlargement.

•  Selected reports were featured on FBC's in-flight programmes:

World Business Special Edition (reaching 5 million passengers per month)

The Wall Street Journal Tech Watch (reaching 5 million passengers per month)

•  Selected reports were broadcast on CNN World Report (reaching 141 million households)

THE U.S. TREASURY DEPARTMENT

Objective: FBC Media Services was commissioned by the U.S. Treasury Department to integrate its international campaign involving the launch of the new $20 bill in markets in Europe and Asia .

Strategy: Leveraging FBC's extensive airline distribution network to inform C-class executives and decision makers of introductory changes to the U.S. currency.

Results:

•  Through its extensive airline programming network, FBC was in a position to distribute reports of the new $20 bill on the in-flight entertainment channels of more than 30 airlines.

•  Carriers included Air France , KLM, Alitalia, SAS, United Airlines, Continental Airlines, Emirates, Malaysian Airlines and Singapore Airlines.