Broadcast sponsorship offers clients an opportunity to position their brand alongside market-leading programmes, attaining association with, for example, innovation, thought leadership, or lifestyles of the corporate elite.

FBC can develop a new segment in line with our clients' positioning, in the form of a sponsored segment or full show sponsorship within our programme mix.

Broadcast to over 300 million households in over 100 countries and 12 languages, editorial programme sponsorship can deliver brand awareness to international business decision makers and 'C' class executives via leading pan-European, pan-Asian and U.S. broadcast platforms.